It worked for Jon Lester, Ben Zobrist and Jason Heyward.
Three winters ago, the Cubs made a big splash in the free-agent market when they signed Jon Lester to a six-year, $155 million contract. They were able to do this despite the fact that Lester got offered more money by other teams; in addition, Lester received a personal visit from Giants catcher Buster Posey in which Posey told Lester, “I want to be your catcher for the next six years.”
How did the Cubs do this? First was the obvious connection between Theo Epstein and Lester from their time together in Boston.
But something else might have been a factor, and that’s the recruiting video the Cubs marketing department came up with:
The video, voiced by broadcaster Len Kasper, extols the great things happening in the Cubs organization. Video of the two-year-old Dominican Republic facility for players and the new Cubs Park complex in Mesa, Ariz., are featured along with the state-of-the-art improvements mock-up for iconic Wrigley Field. The young Cubs players making their way through the system and All-Stars Anthony Rizzo and Starlin Castro are highlighted.
“In the video they did a nice job of showing …Read the Rest
Source:: Bleed Cubbie Blue